You can ship. Selling is the harder part.
You want to learn customer research, positioning, audience building, discovery, pricing, and launching without turning yourself into a growth team.
Who the lab is for
Fit report
SOLO LAB is for people who can build more than ever with AI agents and now need to decide what to build, how to sell it, and how to make the business fit their life.
You want to learn customer research, positioning, audience building, discovery, pricing, and launching without turning yourself into a growth team.
You are moving from freelancing or consulting toward a small software product and want to understand the trade-offs before betting months on it.
You want AI to multiply your execution while you keep responsibility for judgment, taste, customer understanding, and the final voice.
You are not trying to copy the venture-backed startup path. You want a durable, intentionally small business that gives you freedom and options.
SOLO LAB is not a coding bootcamp, a revenue promise, or a live cohort with a fixed schedule. It is a self-paced laboratory for the business work around a solo software product.
Read the public curriculum, inspect the 30-day missions, or read the verified answers.
Sales are closed for now. Join the waitlist and I’ll email you when SOLO LAB opens again.