Build your product
A shipped, sellable v1 backed by customer evidence, a clear price, and an honest continue, modify, or stop decision.
The lab for AI-age solopreneurs
Build software products. Solo. With your agents.
SOLO LAB is a laboratory, a workshop, and a community for people building software products as solopreneurs in the AI age. We can build anything we want with our agents now — what's missing is everything else: what to build, how to sell it, and how to design a business that fits your life.
- BUILD
- SELL
- DESIGN A LIFE
Two months from idea to market
Start with an idea—or bring the product you already have. The first two missions give you one concrete action every day, proof to record, and a real decision at the end.
Market your product
A positioned offer, live landing page, customer proof, launch evidence, and a repeatable plan for the next 30 days.
Inside Market:Short-form contentSEO and AI discoveryPaid adsLaunching
EXPLORE THE TWO MISSIONSLab structure
0142Lessons · The core path42 short, interactive lessons across eight modules: reset your mental model, pick your bet, build with agents, own your audience, get found, sell, and run it — with quizzes, worksheets, and progress tracking.
0217Field Notes · Short, sharp insightsOne idea each. Resistance, staying scrappy, taste as your product, staying default alive — read them in any order, whenever you need one.
0334Case studies · People who did itPieter Levels, Adam Wathan, Wes Bos, Daniel Vassallo, Marc Lou, Danny Postma, Tony Dinh — the playbooks behind one-person businesses, and what to steal.
Why now
Hi, I'm Flavio. I'm a software engineer, and I've been living the indie internet business life since 2008, working on my own products, on my own terms.
I dreamed of a lifestyle that allowed me to work on what I wanted, when I wanted, from where I wanted. No boss, no meetings, no commute — only freedom and options.
SOLO LAB ran as a cohort course in 2023 and 2024. In 2026 it becomes what it was always meant to be: a permanent laboratory — the content, the playbooks, and the community, in one place.
There has never been a better time to build software products alone. AI agents removed the biggest bottleneck solo builders ever had: execution. One person with taste, judgment, and agents can now ship what used to take a team.
But the hard part was never just writing code. It's choosing what to build, finding the people who want it, pricing it, launching it, and doing it all without burning out. That's what SOLO LAB is about.
From past members
"I have been following Flavio for many years and have always admired his tenacity and consistency, which has truly paid off. With SOLO LAB, there is no magic recipe, just hard truths. Flavio gets straight to the point, explaining how he managed to reach his current position and detailing what worked and what didn't for him."
"SOLO LAB showed me the exact path I want to follow in my life. Now I know not only how to do this but also what mistakes I should avoid. Without this knowledge, I would probably never have tried solo entrepreneurship."
"Flavio demonstrates that there are a few real aspects that move the needle when you want to achieve success as a solopreneur. Those principles are simple but not easy. They are not necessarily sexy but they work."
"Precious insights from somebody who has skin in the game, to switch from consumer to creator, while taking back your time. No bullshit, Flavio gets to the essentials."
"Flavio has the heart of a true solopreneur. He comes from the perspective of wanting to see others succeed and he's got the experience of having done it himself to a high level. For anyone considering starting to earn their own living on their own terms, I can't recommend it enough."
Stop wasting time. Start designing a life of freedom.
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