SOLO LAB

Solo product pricing calculator

Free worksheet

Run the pricing math before you pick a number.

A higher price means fewer sales are needed to reach the same revenue goal. This calculator makes the traffic and conversion trade-off visible.

Your scenario

sales needed per month
visitors needed per month
visitors needed per day

This is a planning estimate based on gross revenue. It does not include taxes, payment fees, refunds, support costs, churn, or changes in conversion as price changes.

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Sales needed

Monthly revenue goal divided by product price. Round up because you cannot make a fraction of a sale.

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Visitors needed

Sales needed divided by your visitor-to-customer conversion rate. Use a conservative estimate when you have no real baseline.

Price is not only arithmetic. It changes expectations, support load, buyer quality, and the evidence people need before purchasing. Use the calculator to expose assumptions, then validate them with real customers.

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Pricing is one part of the selling system.

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